KINZYCARE PITCH DECK 2025
When a loved one declines, families aren’t given a manual — they’re handed a crisis.
KinzyCare is where expert care meets emotional clarity — helping families navigate aging, illness, and loss with dignity and support.
This isn’t just a startup. It’s the infrastructure families have always needed — but never had.
For the Ones Who Step Up When No One Else Can
KinzyCare helps adult children who are suddenly thrust into caregiving navigate aging, illness, and loss — with expert coaching, structured care packages, and emotional support from licensed professionals.
Every family will face crisis, caregiving, or loss.
Almost none are ready.
KinzyCare is a stage-based care coaching platform that helps overwhelmed families navigate aging, illness, and loss — with real experts by their side.
When a loved one is diagnosed with dementia, needs home safety changes, or enters end-of-life care, most families don’t know where to turn. KinzyCare provides step-by-step guidance — delivered by licensed care coordinators, social workers, and grief counselors.
Unlike startups that rely on bots or dashboards alone, we deliver structured care packages, emotional support, and practical tools — all through a secure, HIPAA-compliant platform.
Our model is people-first, clinically grounded, and scalable — giving families the trust, clarity, and connection they need through every chapter of caregiving.
The Problem
CARE IS FRAGMENTED
Aging is not a moment — it’s a mounting, emotional journey.
75M+ Americans are aging into care needs over the next 20 years
6.9M already live with Alzheimer’s — projected to double by 2050
Most families navigate care reactively — from small forgetfulness to full-time support — with no plan
90% of elder care in the U.S. is unpaid, uncoordinated, and emotionally draining
The system is broken:
Medical, legal, financial, and emotional services are siloed and overwhelming
Doctors, aides, and family caregivers operate without a shared plan or communication loop
Startups focus on features — not feelings: dashboards, bots, and platforms ignore the human side of care
KinzyCare solves the coordination gap — with real experts, real structure, and care that feels human.
Traction / Early Validation June–July 2025 Pilot Interviews)
15 families participated in structured care package pilots (non-paid)
$24K in pricing validation through pre-sales interviews (not revenue)*
*First 10 paid pilots launch September 20255 licensed care professionals onboarded and ready for delivery
82% of participants said they would purchase at proposed pricing
Top feedback themes: "Finally felt guided," “Emotional relief,” “More helpful than case managers” “Oh my god - if you take this live I’m telling everyone about it. I know so many people who need this.”
We’ve validated pricing, packaging, and emotional resonance. Now we’re raising to scale delivery.
Next 60 Days
What’s Next: From Validation to Paid Delivery
30 families enrolled in next testing phase (Aug–Sept 2025)
10 paid pilots launching by September 30
Projected revenue: $19,750
Testing referral channel: 3 employer partners + 2 care orgs
Goal: $10K MRR by December
Market Opportunity
We’re at the edge of a seismic shift in aging.
$6T intergenerational wealth transfer underway
$180B elder care services market
Yet 53 million unpaid family caregivers are still doing most of the work alone
TAM (total addressable market)
53M unpaid caregivers
Assume 1 in 10 convert = 5.3M customers
At $2,000 lifetime value → $10.6B opportunity
KinzyCare unifies the care journey.
KinzyCare is built to unify that ecosystem.
We start with expert-led coaching and care coordination, then scale into a trusted, human-centered platform that supports families through every stage of aging, illness, and loss.
What the Others Aren’t Doing
Papa gives people someone to drive Mom to the store.
🟡 Helpful, but no clinical expertise, no planning, no crisis support.
Honor sends aides into homes.
🟡 Important, but task-based. No family coordination, no forward-looking planning.
Supportiv runs group chats for mental health.
🟡 Can feel nice — but there’s no accountability, no professional guidance, no outcomes.
What KinzyCare Actually Solves
When a parent is diagnosed and no one knows what to do next…
When siblings are fighting over care roles…
When caregiving creeps in but no one’s called it that yet…
When the doctor’s overwhelmed, the lawyer’s confusing, and no one’s talking to each other…
We are a scalable care model families can walk through, a trusted coach in the mess before, during, and after crisis, and wayfinder across fragmented legal, emotional, and practical systems
Our Solution (short term > long term)
KinzyCare starts with expert coaching and care coordination — and grows into a trusted, community-powered support system.
Our model meets families where they are and adapts with them, providing consistent, human guidance through every stage of aging, illness, and loss.
Short-Term
We help families plan, act, and navigate care with licensed professionals, digital tools, and emotional support. This coaching ensures they feel confident, informed, and supported from day one.
Long-Term
As needs grow, KinzyCare evolves into a flexible, community-based care model — connecting families with trusted professionals, peer networks, and tailored resources that support aging in place with dignity. Our platform combines medical, emotional, and social care guidance to reduce fragmentation and help families feel less alone, no matter the complexity of the journey.
What we offer
All services led by licensed professionals:
→ Social workers, care coordinators, elder mediators, grief therapists, death doulas, memory-care experts.
Today
KinzyCare standardizes human-led care into structured, tech-enabled delivery. Our protocols, dashboards, and toolkits make high-touch support scalable — with professionals, not bots.
Coaching & coordination from licensed professionals
Crisis navigation (dementia, cancer, Parkinson’s, etc.)
Legacy & end-of-life support, elder mediation, grief care
Real people: not bots, but trained doulas, mediators, social workers
HIPAA-compliant dashboards, care plans, and subscription options
How Coaching Powers What’s Next
KinzyCare begins with real, licensed professionals who guide families through aging, illness, and loss. These relationships are the heart of our model — combining emotional support, care planning, and expert coordination that evolves with families over time.
Here’s our method:
Trust First
Coaching builds strong, ongoing relationships. We become the trusted partner families turn to — helping them anticipate what’s ahead and take action with clarity and confidence.
From Insight to Action
We follow care journeys in real time — noticing the early signs of burnout, conflict, or confusion — and responding with tailored tools, structured support, and the right team of experts.
Scalable, Human-Centered Care
Rather than replacing people with dashboards or bots, we equip families with licensed professionals, step-by-step guidance, and ongoing access to emotional and practical care — from daily decisions to major transitions.
We grow by building trust, delivering real support, and filling the gap between medical systems and family life — not just with features, but with people who show up when it matters most.
Business Model
Families stay 8–12 months on average as needs evolve — our stage-based model supports them through aging, illness, and recovery, not just a one-time crises.
Costs
Pro hourly rate: $60/hr
Avg time spent: 5 hrs
Total cost: $300
Gross margin: ~85%
Scale
1 Care Pro = 30 families/month
Monthly recurring rev: $1,470
CAC via referrals: <$100
Model scales w/ low churn + async delivery
Today: Coaching + Care Platform (Live Now)
Care packages ($975–$1,985) with optional add-ons
Monthly subscriptions ($29–$65/mo) for continued support
HIPAA-compliant platform with licensed professionals
Margin from service delivery + recurring revenue
Direct-to-consumer and employer partnerships
Our tech-enabled care packages run on repeatable scripts, centralized tools, and clinical-grade delivery protocols — making human care scalable like SaaS.
How We Scale Human Care
Modular packages + delivery templates = repeatable support
Our SOPs, dashboards, and asynchronous tools let 1 care professional support 25–40 families/month — scaling human care without burning out providers
Centralized tools, dashboards, and scheduling
Professionals are paid fairly — while our tech enables scalable, low-burn delivery (25–40 families/month per provider)
Coaching + async tools → 1:many leverage
Care marketplace allows network growth without payroll bloat
Tomorrow: Scalable Care Infrastructure (In Motion)
As KinzyCare grows, we expand beyond coaching into a broader, trusted platform that supports the full care journey — with new services, tools, and partners designed to reduce friction for families and professionals.
Future Revenue Streams:
Platform fees from certified care professionals and partner services
Marketplace % from trusted legal, financial, and in-home care referrals
Licensing and training modules for care professionals and family caregivers
Premium care tiers with concierge navigation and on-demand expert support
Built for Safety, Scale, and Trust
KinzyCare standardizes care delivery through centralized protocols, compliance tools, and oversight systems that ensure every experience meets our high bar for ethics, clarity, and emotional support.
We’ve built secure, regulated systems before — and we’re doing it again with human care at the center.
Unit Economics Snapshot
Example: Adaptive Living Package + Subscription
Revenue
Package price: $1,660
Subscription: $49/mo
Avg duration: 6 months
Total avg revenue: $1,954/family
Go to Market Plan
Phase 1: Family referrals, social workers, grief doulas
Phase 2: Employer benefits pilots (unions, school districts, health systems)
Phase 3: Influencer marketing, podcasts, and B2B2C partnerships with legal and estate planning groups
Channel with the lowest CAC Referrals from licensed care professionals drive early adoption”).
Who pays for Kinzycare?
Daughter discovers KinzyCare → Buys $1,660 Adaptive Living Package → Adds $49/mo subscription → Refers friend, receives $50 credit
Primary buyer: Adult children (age 35–55)
Secondary buyer: Employers, unions, and health systems (partnership pilots launching Q4 2025)
Tertiary: Estate planners and elder law firms (referral channels)
Why Now?
1. Demographics Are Shifting Fast
75M Americans are aging into care needs
6.9M already live with Alzheimer’s — expected to double by 2050
Families are facing care demands they’re emotionally and logistically unprepared for
2. Institutional Care Is Breaking Down
Traditional care systems are understaffed, expensive, and often traumatic
Families crave dignity, personalization, and continuity — not bureaucracy
COVID made the flaws in long-term care impossible to ignore
3. Families Want to Stay Connected — But Need Help
Aging in place is the preference — but it’s hard to navigate alone
Millennials and Gen X are now the caregivers, and they want flexibility, tools, and emotional support
Existing services lack the guidance layer families actually need — that’s where we come in
4. Tech Is Ready — But Trust Still Wins
AI, telehealth, and remote platforms are expanding — but care still hinges on human relationships
KinzyCare combines smart tools with real licensed experts — ethically, transparently, and with heart
5. No One Has Built This — Yet
Most solutions are either clinical (health systems) or chaotic (marketplaces)
KinzyCare blends structure and soul — a guided, emotionally intelligent platform for aging, illness, and loss
Why us
Founder-Market Fit
20+ years building HIPAA-compliant platforms across healthcare, banking, security, and government
Led UX and systems transformation at GE, US Bank, Zynga, and HID Global
Deep knowledge of how care systems break — and how to rebuild them with people at the center
Care Is Personal
Supported multiple loved ones through cancer, dementia, and end-of-life
Witnessed firsthand how systems fail families — and built KinzyCare to change that
Designing a platform not just to function, but to feel like support when it matters most
Built to Bridge the Gap
KinzyCare is the result of experience and empathy — combining enterprise discipline with lived insight
We know how to scale trust, not just tools
Traction and Opportunity
Where We Are Now
✅ Soft launch August 2025
✅ First clients onboarded for Adaptive Living Package
✅ 15+ licensed care professionals ready to scale
✅ Content library, intake forms, and dashboards built and tested
✅ Early interest from investors, various non-profits, social workers, and aging-in-place orgs
Where We're Going
💡 $450B+ unpaid care market ready for coordination, monetization, and relief
💡 75M+ Americans aging into care needs — across decades, not diagnoses
💡 6.9M+ living with Alzheimer’s — expected to double
💡 90% of long-term care is happening outside of facilities — in homes and families
Families stay 8–12 months on average as needs evolve — our stage-based model supports them through aging, illness, and recovery, not just a one-time crises.
Product Demo
Product Demo
We match them with the right Care Coaches.
Cognitive Care Action Plans.
We intake at-home caregivers and assess their support needs.
Weekly Care dashboard
(HIPAA compliant from day one)
Conflict Resolution is available with trained mediators.
Video messaging and personalized support plans are offered by real experts - no bots.
Our Industry Experts
Licensed experts matched by need:
Every KinzyCare package is delivered by licensed professionals — from social workers to dementia or hospice-trained experts. Mediators, elder care coordinators, or death doulas.
All communication is encrypted and HIPAA-compliant by design.
Trusted: Led by licensed care experts — not chatbots. Background checked.
Built to scale securely: HIPAA-compliant infrastructure from day one
We don’t just make care plans. We help families survive the hardest chapters of life. KinzyCare is the new infrastructure for aging, crisis, and caregiving in America.
We’re here for the long arc—before, during, and after the storm.
Core Team and Strategic Hires
Founder: Brenna Collin (UX + systems design, HIPAA platforms, personal caregiving journey)
Clinical Partners: Rosalynd Alexander (trauma & hospice), Pamela Hensley (care coordination systems) Lori Jay (brings deep experience in community-based elder care and family systems. Her lens helps KinzyCare center joy, dignity, and relational trust in every part of our model)
MD / Geriatrician (Pending)
Advisors: Recruiting MD and health system liaison
Next Hires: Fractional CTO, Clinical Advisor (MD or LCSW), Employer Partnership Lead
Hiring: Fractional CTO with healthcare + security background
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20+ years in UX, product design, and enterprise systems across healthcare, government, and consumer tech. Former design lead at Zynga, GE, US Bank, and ASSA ABLOY/HID Global — bringing HIPAA-compliant platforms to scale.
Brenna brings startup agility and deep systems thinking to a profoundly personal mission: transforming how families navigate aging, illness, and loss. Her lived experience as a caregiver, daughter, and community builder shapes KinzyCare’s human-first approach — making care feel like connection, not a checklist.
“Too much care tech feels like a dashboard. KinzyCare feels like a hug — built with heart, not just software.”
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Program Director
Pam brings extensive experience dedicated to patient advocacy and clinical support.
With her journey beginning in direct care, she learned the importance of compassionate communication towards the nuanced needs of patients and their families with not only physical health, but also mental, emotional and social well being. Her commitment to advocacy has empowered patients and their families to navigate the often complex landscape of healthcare, ensuring necessary equitable care and support. In addition to her direct work with patients, Pam has collaborated with various healthcare organizations and nonprofits, focusing on strategies to enhance community health outcomes that have impacted health in diverse and underserved populations such as socioeconomic barriers and access to resources.
The Central Coast of California is where Pam calls home. She is a Forever Faithful 49er fan and can be found with a crochet hook and yarn in hand during her off time.
Built for Safety, Scale, and Trust
All care professionals operate under their own licenses
Protocols are standardized to reduce liability and ensure consistency
KinzyCare is not a medical platform; we provide coaching and care coordination only
Services delivered via 1099 care network with clinical oversight — not W2 care staff
The Raise: Seed Round
We’re raising on a SAFE (post-money cap) to scale KinzyCare’s care coordination platform.
Use of Funds:
45%: Hire full-time licensed care professionals (Social Worker + OT + Geriatric Nurse) and bring on a Clinical Advisor (MD)
We work with licensed professionals — including social workers, geriatric nurses, and Certified Aging-in-Place Specialists — to help families adapt their homes safely and keep loved ones independent longer.25%: Build and secure our HIPAA-compliant platform (engineering, intake tools, and delivery system)
20%: Customer acquisition, referral channels, and employer/union partnership pilots
10%: Legal, compliance, admin, and founder runway
Milestones This Raise Unlocks:
Deliver services to 100+ families across 3 core care packages
Build full HIPAA-compliant tech foundation
Hire and retain top-tier clinical + care staff
Prove unit economics via subscription + employer pilot
Position for Series A with 6–12 months of real traction
Revenue Model:
Subscriptions, care packages, and employer/union partnerships
Structure:
Raising on a SAFE with a post-money valuation cap. Welcoming strategic co-leads and mission-aligned investors with healthcare, eldercare, or tech expertise
Our Vision
KinzyCare starts with coaching — and grows into the go-to care infrastructure for families facing aging, illness, and loss.
Over time, we evolve into a full platform: expert coaching, planning tools, and an ethical partner marketplace — all designed to support the full arc of caregiving with clarity, dignity, and trust.
Stage 1 (Now – Series A):
Coaching + 3 core care packages
Paid pilots + platform launch
Employer/union partnerships
Subscription rollout
Stage 2 (Post-Series A):
Add-ons: legal & financial planning tools
Referral marketplace
Aging-in-place housing services
Broader family mediation + events
We’re looking for mission-aligned investors who understand both tech and heart.
We’re building the infrastructure for a new care economy. We’d love to build it with you.
Thank you.
Thank you for reading
Warmly, Brenna and Team
