KINZYCARE PITCH DECK 2025
Every day, adult children get the call that changes everything: Mom’s memory is slipping. Dad was just diagnosed with dementia. Overnight, they become caregivers — unprepared, scared, and isolated.
Boomers are aging faster than families, employers, and healthcare systems can keep up. Most adult children face this without a plan — that’s not a niche, that’s everyone.
KinzyCare is the dementia-first guide for families — turning a diagnosis into a plan, crisis into care, and fear into clarity.
This isn’t just coaching or telehealth. It’s the first dementia-first infrastructure for families — a trusted system that turns diagnosis into clarity and crisis into care. If Airbnb reimagined travel and LinkedIn reimagined work, KinzyCare is reimagining dementia and elder support — starting where families feel the pain most, and scaling to every adult child who will need it.
We’re not just solving caregiving — we’re creating the default safety net for every family. Investors who join us now aren’t just betting on a company; they’re shaping how a generation cares for their parents — and themselves.
KinzyCare gives families the plan, the guidance, and the support they need — before crisis strikes.
Aging is a mounting journey — and the need for support is enormous.
75M+ people will need support over the next 20 years — and most families are navigating it without guidance.
6.9M already live with Alzheimer’s — projected to double by 2050. Dementia is not just a diagnosis; it’s a full-family crisis that evolves over years.
Families navigate care reactively, from small forgetfulness to full-time support — with no plan.
90% of elder care is unpaid and uncoordinated, creating a massive demand for solutions that actually work.
Families and professionals lack a single, trusted solution — most apps focus on features, not feelings.
KinzyCare closes the coordination gap — with licensed experts, structured care pathways, and support that combines empathy, clarity, and real human judgment.
How KinzyCare Works
KinzyCare is your family’s dementia-first guide, walking alongside you from the earliest signs of forgetfulness through diagnosis, safety concerns, crisis, and even end-of-life care. Think of us as the co-pilot for your family’s hardest journey — with real humans, real expertise, and real empathy.
Early Signs of Dementia: When memory lapses or confusion appear, we help you recognize the warning signs and create a proactive plan before crisis hits.
Diagnosis & Planning: When dementia or Alzheimer’s is confirmed, our licensed care coordinators provide step-by-step guidance so families don’t face the system alone.
Home & Safety: From preventing falls to adapting the home for dementia care, we coordinate trusted resources and create clear, actionable pathways.
Crisis & End-of-Life: Whether it’s a medical emergency, caregiver burnout, or hospice planning, KinzyCare connects families with licensed professionals who understand dementia’s impact — every step of the way.
Why it works: Unlike apps or bots, KinzyCare delivers structured dementia care packages, emotional support from licensed professionals, and practical tools families can trust. Built on a HIPAA-compliant platform, it’s people-first, clinically grounded, and scalable — giving families clarity, safety, and peace of mind when it matters most.
We’ve validated the demand, pricing, and emotional resonance of human-centered care. Now, we’re ready to scale delivery with our core care packages and licensed experts — the first step in unifying the fragmented world of caregiving.
Market Opportunity
We’re at the edge of a seismic shift in aging.
Dementia costs U.S. families $300B/year — projected to double by 2050. It’s the longest, most expensive form of care
$6T intergenerational wealth transfer underway
$180B elder care services market
Yet 53 million unpaid family caregivers are still doing most of the work alone
TAM (total addressable market)
53M unpaid caregivers
Assume 1 in 10 convert = 5.3M customers
At $2,000 lifetime value → $10.6B opportunity
KinzyCare unifies the care journey.
KinzyCare is built to unify that ecosystem.
We start with expert-led coaching and care coordination, then scale into a trusted, human-centered platform that supports families through every stage of aging, illness, and loss.
What the Others Aren’t Doing
Papa: Offers rides and companionship. 🟡 Helpful, but no dementia expertise, no crisis planning, no licensed professionals.
Honor: Sends aides into homes. 🟡 Task-based, but not trained for dementia, no family coordination, no structured pathways.
Supportiv: Provides mental health group chats. 🟡 Nice for peer support, but no accountability, no professional guidance, no measurable dementia outcomes.
Traditional Market: 🟡 One-size-fits-all, minimal family engagement, fragmented tools, and no forward-looking dementia planning.
What KinzyCare Actually Solves
When a parent is diagnosed with dementia and no one knows what to do next…
When siblings fight over care roles, finances, or decisions…
When caregiving creeps in silently but hasn’t been formally named…
When Dad refuses help despite memory loss and frequent falls…
When families panic in crisis but have no roadmap or trusted guide…
KinzyCare Provides
Licensed dementia-trained professionals guiding families from early signs through advanced stages.
Stage-based dementia pathways for intervention, ongoing support, crisis management, and family dynamics.
Integrated tools for legal, financial, and care planning — connecting families, professionals, and community supports.
Community and home safety options designed for dementia patients first, but also supportive of proactive retirees.
Scalable, tech-enabled delivery that keeps the human touch and trust at its core.
Key Takeaway
KinzyCare blends structure, empathy, and clinical expertise — solving what others cannot across the full dementia journey. We care for families and patients, not check boxes.
How We Grow: From Today to Tomorrow
Short-Term: KinzyCare Today
Expert coaching and care coordination for families navigating aging and early dementia
Licensed professionals deliver structured, stage-based care
HIPAA-compliant dashboards and tools streamline communication and planning
Families gain confidence, clarity, and emotional support — turning chaos into calm
Long-Term: KinzyCare Tomorrow
Fully integrated, dementia-safe community-powered ecosystem for retirees and elders
Direct access to support while maintaining independence and autonomy
Participation in self-run communities with full family involvement
“Airbnb for elders”: co-created, safe, socially vibrant homes
Bridges medical, emotional, and social care — reducing fragmentation and creating an enduring, trusted platform
How Coaching Powers What’s Next
KinzyCare begins with real, licensed professionals who guide families through aging, illness, and loss. These relationships are the heart of our model — combining emotional support, care planning, and expert coordination that evolves with families over time.
Here’s our method:
Trust First
Coaching builds strong, ongoing relationships. We become the trusted partner families turn to — helping them anticipate what’s ahead and take action with clarity and confidence.
From Insight to Action
We follow care journeys in real time — noticing the early signs of burnout, conflict, or confusion — and responding with tailored tools, structured support, and the right team of experts.
Scalable, Human-Centered Care
Rather than replacing people with dashboards or bots, we equip families with licensed professionals, step-by-step guidance, and ongoing access to emotional and practical care — from daily decisions to major transitions.
We grow by building trust, delivering real support, and filling the gap between medical systems and family life — not just with features, but with people who show up when it matters most.
1. Digital Offerings (Always-On, Scalable)
These are tech-enabled, HIPAA-compliant services that allow families and retirees to access care anywhere.
Telehealth & Video Coaching: Secure, HIPAA-compliant video calls with care coordinators, social workers, mediators, or wellness coaches.
Care Dashboards: HIPAA-backed dashboards for families to track care plans, tasks, and progress.
Digital Intake & Assessments: Secure forms for home safety, cognitive screening, caregiver stress, and family conflict.
Resource Library & Mini-Classes: Dementia education, caregiver training modules, crisis planning checklists, and printable guides.
Messaging & Check-ins: Asynchronous support from licensed professionals via secure chat or video messages.
Conflict Resolution Tools: Digital mediation sessions for siblings and families navigating dementia care.
Insurance & Benefits Integration: Digital billing workflows that tie to Medicare Advantage, LTC insurance, or employer EAP programs.
Retiree Wellness Platform: Optional add-ons like financial planning, wellness coaching, memory health exercises, and lifestyle programming.
2. Physical Offerings (Hands-On, Localized)
These are direct, human-led services that bridge the digital plan into real-world impact.
Home Safety Assessments: Licensed staff or Certified Aging-in-Place Specialists evaluate risks (falls, wandering, accessibility) and recommend adaptive equipment.
Care Coordination & Crisis Support: In-person visits by Care Fellows, social workers, or nurses for high-acuity cases.
Mediation & Family Meetings: Facilitated in-person sessions to align siblings and reduce family conflict.
In-Home Support Services: Licensed or vetted caregivers providing hands-on support for dementia patients.
Community-Based Programs: Partnered grief groups, dementia cafés, or support circles run in local communities.
Self-Run Communities (Stage 2): KinzyCare-vetted housing with scalable tiers: independent retirees, dementia support, high-acuity residents.
Specialist Referrals: Streamlined access to doctors, elder law attorneys, estate planners, or financial advisors.
End-of-Life Support: Hospice-trained experts, grief doulas, and structured family legacy planning.
3. Why This Blend Works
Digital = scalable, low CAC, recurring revenue. Families can get support from anywhere, even at the earliest stages of dementia.
Physical = trust, retention, and premium upsells. Real-world services deepen the relationship and justify higher ARPU.
Together: Families never feel abandoned — KinzyCare is with them digitally and physically, across the full dementia journey, with retirees flowing in as the preventive layer.
Business Model
How This Scales Human Care
Flexible, Modular Packages: One KinzyCare Care Fellow can guide 25–40 households per month, delivering coaching, coordination, and emotional support.
Full-Time, High-Need Support: For complex dementia cases, dedicated on-site caregivers ensure top-tier care — with KinzyCare’s trusted stamp.
Smart Tools for Efficiency: Dashboards, SOPs, and asynchronous communication make high-touch care manageable at scale.
Marketplace Model: Expand the network of licensed professionals and services without ballooning payroll.
Takeaway: KinzyCare scales human-led care seamlessly — from single-family guidance to full-time, community-based support — combining tech, expertise,
Revenue/Unit Economics Snapshot: High Margin Scalable Human-Led Care
Stage 2 – Dementia-Safe Communities
Focus: KinzyCare’s next phase builds dementia-first, community-powered homes where families know their loved ones are safe — while also creating space for proactive retirees who want independence with trusted oversight.
Revenue Potential: $1–2.5M per community
$15K–$25K/year per resident
50–100 residents per home
Gross Margin: High, asset-light via scalable protocols and vetted care staff
Home Packages / Care Levels:
Assisted Support Home (Core Focus) – For residents with early cognitive decline or increasing care needs. Structured dementia care pathways, in-home assessments, and regular licensed staff check-ins.
Full-Care / High-Acuity Home – For advanced dementia and high-needs residents requiring daily hands-on support, medical supervision, and comprehensive lifestyle care. Care Fellows and on-demand medical staff ensure safety, dignity, and peace of mind.
Independent Community Home (Extension) – For active retirees who want social connection, autonomy, and wellness programming. Positioned as preventive care and resilience-building, with access to dementia-aware staff and telehealth as needed.
Scale:
1 Care Fellow + team → 50–100 residents
$750K–$2.5M recurring revenue per community
Affordability:
80–100% of costs covered by Medicaid waivers, Medicare Advantage, or employer LTC riders.
Out-of-pocket family cost falls to $0–$3K/year (instead of $25K).
Takeaway:
Stage 2 extends KinzyCare’s dementia expertise into trusted, scalable living environments. Communities are anchored in dementia-safe care at every level, with Independent Homes allowing retirees to join early — strengthening trust before crisis hits. This keeps dementia as the core focus while opening the door to proactive retirees who want to plan ahead.
Why Retirees Love It
Maintain independence and autonomy while accessing care
Co-create homes and programs with peers they respect
Social connection, fun, and wellness are prioritized
Invites Adult Children and surrounding family into care community and planning
KinzyCare-vetted team ensures safety comes first
Stage 1 – Dementia and Family Care
: Telehealth sessions, specialist consultations → 1,000 sessions × $200 = $200K
Affordability:
Most services reimbursable under Medicare Advantage, long-term care insurance, or employer benefits.
Out-of-pocket cost drops to <$50/month with insurance, <$1,000/year overall.
Impact:
Families gain clarity and support in moments of crisis. High retention (8–12 months average) as needs evolve through dementia’s stages.
Revenue Model Takeaway:
Recurring subscriptions + high-touch care upsells, scalable via SOPs, dashboards, and modular care templates.Stage 2 – Direct Support for Early Retirees
Focus: Empowering retirees to access subscriptions, coaching, and tools for independence and well-being.
Monetization:
Retiree Subscriptions: $200–$400/month for personalized coaching & wellness plans
Bundle Packages: $3,000/year per family (health, emotional support, and legal/financial guidance)
B2B2C Employer or Union Programs: $40–$60/employee/month → 1,500 employees × $50/mo = $900K
Affordability with Insurance Integration: Many coaching, care-coordination, and wellness services are reimbursable through Medicare Advantage & supplemental insurance. This can reduce family out-of-pocket to <$100/month, while KinzyCare retains full package revenue. We want affordability on fixed incomes for our families and utilize insurance.
Revenue Model Takeaway: Expand reach to retirees and their networks; combine D2C, B2B2C, and insurance-backed reimbursement for scalable revenue and broader accessibility.
Stage 2 – Dementia-Safe Communities
Focus: Expanding into KinzyCare-vetted, dementia-aware community homes — safe, structured environments where families trust their loved ones are cared for, while also creating independent options for retirees who want preventive support.
Monetization:
Community Residents (High-Need Dementia Cases): $15K–$25K/year per resident
Independent Community Homes (Retirees / Prevention): Membership + lifestyle services → $2,000–$5,000/year per resident
Platform Fees & Revenue Share: $500–$1,000/year per household + share from community operators
Scale:
1 Care Fellow + team → 50–100 residents
$750K–$2.5M recurring revenue per community
Affordability:
Medicaid waivers, Medicare Advantage, and employer LTC riders cover 80–100% of costs.
Families’ out-of-pocket cost drops to $0–$3K/year (vs $25K unsubsidized).
Revenue Model Takeaway:
High-margin, asset-light revenue through community-based care — serving both dementia patients and proactive retirees. Communities create sticky, recurring revenue and reinforce KinzyCare as the default safety net for aging.
Stage 1 – Dementia & Family Care (Core KinzyCare Support)
Focus: Adult children supporting parents with early dementia, care coordination, and family guidance — while also serving retirees proactively through wellness and planning packages.
Revenue Potential: $2–5M
$1,954/family per year (package + subscription)
$3,000/year per retiree (subscriptions + bundles)
Gross Margin ~83–85%
Scale:
1 Care Pro → 30 families/month OR 50 retirees/month
$1,470–$12,500 recurring revenue/pro
Packages (blended offering):
Care Coordination & Crisis Support – Dementia and urgent support, structured care pathways, licensed social worker check-ins, conflict mediation, HIPAA-compliant dashboards.
Adaptive Living & Safety – Early-stage support, daily routines, home assessments, adaptive equipment guidance, care planning, optional telehealth.
Wellness & Family Guidance – Ongoing emotional, financial, and lifestyle support for both families and retirees, including coaching sessions, legal/financial guidance, mental health support, and referral loops.
Retiree Independence & Planning – Optional packages for proactive retirees: home safety assessments, wellness and independence coaching, and legacy/family planning.
Affordability:
Many services reimbursable via Medicare Advantage, LTC insurance, or employer EAP programs.
Family out-of-pocket can fall below $500/year.
Retiree packages net cost: $100–$150/month (vs $250 unsubsidized).
CAC:
Families: <$100 via referrals
Retirees: ~$150 via digital marketing + employer/union partnerships
Takeaway:
KinzyCare establishes itself first in dementia and family caregiving — where the pain is most urgent — while also capturing early retirees who want proactive support. This blended stage creates strong revenue, high margins, and validates both sides of the market before scaling to communities.
Why KinzyCare is a Game-Changer
Massive Market & Timing
75M+ Americans will need elder support in the next 20 years.
Alzheimer’s population projected to double by 2050.
Multi-trillion-dollar opportunity across care coordination, wellness, and senior living.
High-Margin, Scalable Model
Stage-based expansion: Core families → Early retirees → Self-run communities.
Tech-enabled, human-centered model reduces CAC, maximizes ARPU, and ensures repeatable high-touch care.
Defensible Position
Competitors focus on features, not empathy.
KinzyCare combines licensed professionals, structured pathways, HIPAA-compliant tools, and emotional support.
Early traction validates both willingness to pay and emotional resonance.
Clear Path to Scale
Modular care packages, dashboards, and SOPs allow 1 Care Pro to manage 25–50 households.
Marketplace model expands care network without ballooning payroll.
Community-based homes multiply ARPU and brand recognition.
Impact + Stickiness
Families and retirees trust KinzyCare for every stage of aging.
Emotional and practical support drives retention, upsells, and referral growth.
“Airbnb for elders” vision creates a sticky, network-driven ecosystem with long-term revenue upside.
Investor Takeaway: KinzyCare isn’t just a service — it’s a high-growth, defensible platform in an under-served, emotional, and enormous market. The combination of human-first care, tech enablement, and community expansion makes it a once-in-a-generation investment in the future of aging.
Market Opportunity & Growth Path
TAM (Total Addressable Market)
$350B+ U.S. elder care + retirement services market.
Covers care coordination, home health, wellness, and community-based services.
SAM (Serviceable Addressable Market)
$75B market of families navigating early dementia, aging support, and independent retirees seeking structured guidance.
Includes subscription-based, tech-enabled, human-centered care.
SOM (Serviceable Obtainable Market / Near-Term Target)
$1–2B market achievable in first 5 years via:
Core KinzyCare subscriptions for adult children
Direct support for early retirees
Self-run community homes
Who pays for Kinzycare in Phase 2?
Primary Buyer: Dementia-Safe Family Members
Primary Buyer: Families of Dementia Patients
Families pay (directly or via Medicaid/Medicare) for safe, structured homes where their loved one can receive dementia-aware support.
Secondary Buyer: Retirees Preparing Early
Retirees buy into Independent Community Homes for social connection and preventive support, knowing dementia expertise is built in if their needs change.
Third-Party Payers:
Medicaid waivers, Medicare Advantage, LTC riders, and employer LTC programs cover 80–100% of costs. Families often pay $0–$3K/year vs $25K+ unsubsidized.
Go to Market Plan
Phase 1 – Dementia & Family Care (Core Focus)
Channels: Family referrals, dementia specialists, social workers, nonprofit/community orgs, grief doulas, and in-house licensed professionals.
Approach: Start with high-trust, low-CAC channels — HIPAA-backed telehealth, licensed care coordinators, and structured dementia support packages.
Goal: Build early adoption and prove traction by becoming the trusted brand for families facing dementia.
Key Metrics: Families onboarded per Care Pro, retention (8–12 months average), satisfaction/Net Promoter indicators, referral rate.
Phase 2 – Dementia-Safe Communities (Scale & Expansion)
Channels: Employer LTC benefit pilots, health system partners, Medicare Advantage/LTC insurance programs, senior living operators, and estate/elder law planners.
Approach: Expand trusted family brand into dementia-safe community living. Position KinzyCare homes as the “default safe choice” — while offering independent community options for retirees who want preventive support.
Goal: Capture higher-ARPU, recurring revenue streams with scalable community models.
Key Metrics: Occupancy rates per community, recurring revenue per resident, payer adoption (Medicare Advantage / LTC), length of stay.
Investor Takeaway
KinzyCare starts with dementia, where urgency and trust are highest. That traction expands naturally into dementia-safe communities, building sticky, scalable revenue. This two-phase approach keeps us focused on dementia while unlocking the broader retiree and aging market.
Who pays for Kinzycare in Phase 1?
Primary Buyer: Adult children (29–55)
Primary Buyer: Adult Children (29–55)
Example: A daughter or son purchases a dementia-focused KinzyCare package when their parent shows early signs, has a diagnosis, or hits a crisis point.
Packages:
Care Coordination & Crisis Support – step-by-step dementia pathways, conflict mediation, licensed social worker check-ins, HIPAA-compliant dashboards.
Adaptive Living & Safety – early routines, home safety, adaptive equipment, optional telehealth.
Wellness & Family Guidance – emotional, financial, and lifestyle support for families navigating dementia’s impact.
Why They Pay: Dementia creates panic and confusion. Adult children are motivated buyers because they can’t wait — they need help right away to make decisions, mediate siblings, and keep parents safe.
Affordability: Out-of-pocket can be <$500/year with Medicare Advantage, LTC insurance, or employer EAP benefits.
Secondary Buyer: Employers & Health Systems
Employers absorb the cost as a benefit because dementia caregiving is one of the top drivers of lost productivity and absenteeism.
Health systems and unions offer it to reduce ER visits and improve care compliance.
Tertiary Buyer: Estate Planners & Elder Law Firms
High-trust referral partners — they recommend KinzyCare at the moment families face dementia planning decisions.
Why Now?
Demographics Are Shifting Fast
75M Americans will need support over the next 20 years
6.9M already live with Alzheimer’s (projected to double by 2050)
Traditional Care Systems Are Breaking Down
Understaffed, expensive, often traumatic
Families crave continuity, personalization, dignity
Families & Retirees Want Connection + Independence
Aging-in-place preferred, but complex
Adult children need flexible tools and emotional support
Tech Is Ready — But Trust Still Wins
AI & telehealth can scale, but care relies on human relationships
KinzyCare combines smart tools + licensed experts
Market Gap
Existing solutions are either clinical or chaotic
KinzyCare is first to offer human-led + tech-enabled care at scale
Investor Takeaway: KinzyCare enters a huge, rapidly growing market with structure + soul, capturing both retirees and adult children.
Why us
Founder-Market Fit
Proven Builders: 20+ years designing HIPAA-compliant platforms and systems across healthcare, AI-driven banking, security, and government
Scalable, Metrics-Driven Platforms: Built products that drive engagement, habit formation, wellness & lifestyle, and measurable outcomes, successfully scaling multiple startups to $2B in value
Deep Domain Expertise: Understands how care systems fail — and how to rebuild them with people at the center
Dementia-Director is real hands-on experience with years in the industry. Real domain know-how.
Hard to Replicate, Built to Last
KinzyCare combines licensed, human-led care with structured, stage-based protocols and tech-enabled coordination — a hybrid that competitors cannot easily reproduce. Our dedicated and vetted network of care professionals, proprietary SOPs, HIPAA-compliant platform, and relationships across families, employers, and retirees create a defensible ecosystem. Add our founder-market fit, deep domain expertise, and lived experience, and it’s clear why we’re the team uniquely capable of executing this vision at scale.
Care Is Personal - KinzyCare was built to fill that gap with empathy and structure, designing a platform that feels like support when it matters most
Built to Bridge the Gap
Combines enterprise discipline with lived insight from dementia center director working with real families and systems.
Focused on scaling trust, not just tools — a platform that families rely on at every stage of aging, illness, and loss
Traction and Opportunity
Where We Are Now
Soft launch planned for Winter 2025 / Early 2026 with dementia care as the initial focus.
First families onboarded into our dementia pathways, including adaptive living support and crisis coordination.
15+ licensed dementia-trained professionals (social workers, care coordinators, and specialists) ready to scale with families.
Content library, intake forms, and care dashboards built and tested specifically for dementia caregiving scenarios.
Early traction with dementia networks: interest from Alzheimer’s and dementia nonprofits, social workers, and senior care providers.
Positive response from early retirees who see KinzyCare as a trusted preventive step before memory or safety concerns arise.
Where We're Going
$450B+ unpaid dementia and elder care market ready for coordination, monetization, and relief.
6.9M Americans already living with Alzheimer’s — projected to double by 2050.
90% of dementia care occurs at home, often without guidance, leaving families overwhelmed and unsupported.
KinzyCare’s stage-based model keeps families engaged for 8–12 months on average, supporting them through the long arc of dementia — from first signs to advanced stages.
Families stay with KinzyCare because dementia evolves over years, not months — our pathways give them continuity, trust, and relief.
Product Demo
Product Demo
We match them with the right Care Coaches.
Cognitive Care Action Plans.
We intake at-home caregivers and assess their support needs.
Weekly Care dashboard
(HIPAA compliant from day one)
Conflict Resolution is available with trained mediators.
Video messaging and personalized support plans are offered by real experts - no bots.
Our Industry Experts
Licensed experts matched by need:
Every KinzyCare package is delivered and designed by licensed professionals — from social workers to dementia or hospice-trained experts. Mediators, elder care coordinators, or death doulas.
All communication is encrypted and HIPAA-compliant by design.
Trusted: Led by licensed care experts — not chatbots. Background checked.
Built to scale securely: HIPAA-compliant infrastructure from day one
We don’t just make care plans. We help families navigate life’s hardest chapters. KinzyCare is the new infrastructure for aging, crisis, and caregiving.
We’re here for the long arc: before, during, and after the storm.
Core Team and Strategic Hires
Founder: Brenna Collin (UX + Systems Design, HIPAA platforms, 20 year tech product lead in scaling startups and enterprise teams).
Clinical Director Building out our Program: Pamela Hensley Pamela has built and run dementia-focused programs serving hundreds of seniors.
Lori Jay is a fractional director (brings deep experience in community-based elder facilities systems based in Hawaii for non-profits). She is sharing her community ties in Hawaii.
MD / Geriatrician (Pending)
Advisors: Recruiting MD and health system liaison
Hiring: Fractional CTO with healthcare + AI background, CFO (currently interviewing Burkland), Clinical Advisor (MD or LCSW), Employer Partnership Lead
Team Status: Current team members maintain full-time roles with KinzyCare in a fractional capacity. Upon securing funding, all core team members and strategic hires will transition to full-time, dedicated to scaling the business and executing our growth plan.
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20+ years in UX, product design, and enterprise systems across healthcare, government, and consumer tech. Former design lead at Zynga, GE, US Bank, and ASSA ABLOY/HID Global — bringing HIPAA-compliant platforms to scale.
Brenna brings startup agility and deep systems thinking to a profoundly personal mission: transforming how families navigate aging, illness, and loss. Her lived experience as a caregiver, daughter, and community builder shapes KinzyCare’s human-first approach — making care feel like connection, not a checklist.
Growing up in California, Brenna often visited a quilting store where retirees gathered to sew, share their work, and support each other. It wasn’t just fabric and thread — it was a self-sustaining community. Retirees created beauty together, their children pitched in, and even healthcare workers came by when needed. To Brenna, it showed that aging could be purposeful, creative, and supported without losing independence.That early imprint became the seed for KinzyCare: carrying forward the spirit of dignity, connection, and self-directed living — now blended with clinical oversight and scalable infrastructure for families and retirees alike.
“Too much tech feels like a dashboard. KinzyCare feels like a hug — built with heart, not just software.”
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Program Director
Pam brings extensive experience dedicated to patient advocacy and clinical support.
With her journey beginning in direct care, she learned the importance of compassionate communication towards the nuanced needs of patients and their families with not only physical health, but also mental, emotional and social well being. Her commitment to advocacy has empowered patients and their families to navigate the often complex landscape of healthcare, ensuring necessary equitable care and support. In addition to her direct work with patients, Pam has collaborated with various healthcare organizations and nonprofits, focusing on strategies to enhance community health outcomes that have impacted health in diverse and underserved populations such as socioeconomic barriers and access to resources.
The Central Coast of California is where Pam calls home. She is a Forever Faithful 49er fan and can be found with a crochet hook and yarn in hand during her off time.
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Co-Founder & Chief Marketing Officer
Brand Architect · Creative Strategist · Growth PartnerGeraldine Vasallo is the brand voice behind KinzyCare. As Chief Marketing Officer and Co-Founder, she leads the creative, digital, and growth strategy that bridges our care model with the families and funders we serve.
With a background in mission-driven marketing, creative direction, and startup growth, Geraldine brings sharp instincts, cross-channel execution, and the rare ability to translate complexity into clarity. Her work is rooted in deep empathy, elegant systems, and real-world traction.
At KinzyCare, Geraldine is building our marketing engine from the ground up - developing go-to-market strategy, digital storytelling, investor readiness, and scalable brand infrastructure. She is a critical voice in how we grow, connect, and move forward.
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Rosalynd Alexander — Trauma-Informed Care & End-of-Life Support Specialist
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– Using Notion, Airtable, and manual ops for now; evaluating fractional CTO or no-code dev agency for V2 platform. Hiring for CTO or tech partner by Q4 2025
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Care network – 5+ licensed social workers, coaches, and care navigators onboarded
Built for Safety, Scale, and Trust
Licensed Professionals: All care providers operate under their own licenses with clear scope and accountability.
Standardized Protocols: Evidence-based SOPs reduce liability, improve outcomes, and ensure consistency across homes.
Rigorous Vetting: KinzyCare centers on vetting, onboarding, and scaling staff in-house—ensuring reliability, ethics, and family fit.
Asset-Light Model: We start asset-light with a vetted 1099 network, and as we scale into higher-acuity care and community operations, we layer in W2 staff for safety, consistency, and trust. This hybrid model keeps costs lean early while protecting long-term brand value.
PLUS: Trusted Experience at Scale → Families get personalized, high-quality support while KinzyCare grows with low overhead and strong safeguards.
The Raise: Seed Round
With two committed backers already in place, after week we’re now seeking a main investor to lead. This is the right moment for someone to step in and help us shape the round.
We’re raising on a SAFE (post-money cap) to scale KinzyCare’s care coordination platform.
Use of Funds:
45%: Hire full-time licensed care professionals (Social Worker + OT + Geriatric Nurse) and bring on a Clinical Advisor (MD)
We work with licensed professionals — including social workers, geriatric nurses, and Certified Aging-in-Place Specialists — to help families adapt their homes safely and keep loved ones independent longer.25%: Build and secure our HIPAA-compliant platform, leveraging a ready-to-use, stock solution similar to SimplePlan for intake, dashboards, and care coordination. This allows rapid MVP deployment while customizing workflows for KinzyCare’s licensed professionals.
20%: Customer acquisition, referral channels, and employer/union partnership pilots
10%: Legal, compliance, admin, and founder runway
Milestones This Raise Unlocks:
Deliver services to 100+ families across 3 core care packages.
Launch MVP immediately on HIPAA-compliant platform to start structured, secure care coordination.
Corporate & Compliance: C-Corp formation initiated; HIPAA compliance and telehealth licensing underway during funding ramp.
Hire and retain top-tier clinical + care staff.
Prove unit economics via subscription + employer pilot.
Position for Series A with 6–12 months of real traction.
Revenue Model:
Subscriptions, care packages, and employer/union partnerships
Structure: Raising on a SAFE with a post-money valuation cap. Welcoming strategic co-leads and mission-aligned investors with healthcare, eldercare, or tech expertise. KinzyCare will form a C-Corp prior to closing this round.
The Future of Care is Here — Build It With Us
KinzyCare isn’t just a service — it’s a platform for massive scale, high-margin recurring revenue, and real human impact.
We start with a proven wedge: licensed care professionals + stage-based coaching, delivering measurable outcomes, repeatable CAC, and strong early traction.
The growth path is crystal clear:
Stage 1: Launch + prove CAC / ARR metrics with adult children & early dementia support. Expand via employer / retiree channels — scale reach, deepen engagement
Stage 2: Unlock self-run dementia-safe elder & retirement communities — premium, asset-light, network-effect-driven revenue
Why this matters now:
Demographics guarantee tailwinds: 75M+ Americans aging into care needs over the next 20 years
Families are desperate for solutions: 90% of care is unpaid and uncoordinated
No one else is doing this: Structured, human-led, scalable, tech-enabled care
The Future of Care is Here — And We’re Building It Together
Thank you for reading
Warmly, The KinzyCare Team