1. For Investors

Positioning: Market opportunity, defensibility, scalability, category leadership

One-Liner:

KinzyCare is building the care infrastructure for aging families — with scalable, expert-led services that replace chaos with clarity.

About:

KinzyCare helps adult children navigate aging, illness, and loss — starting with licensed care coaching and growing into a full-stack support platform. Our clinically grounded, emotionally intelligent approach fills a massive gap left by fragmented healthcare, legal, and long-term care systems. We’re building a trusted brand in a $450B+ underserved market, with high-margin services, repeatable delivery, and scalable tech.

Key Value Props:

• High-Margin, Low-Churn Model: Structured care packages + subscriptions = 85% margins, 8–12 month LTV

• Massive Market: 53M unpaid caregivers, 75M aging adults — a $10B+ service opportunity

• Proprietary Delivery Protocols: We standardize expert-led care, making it scalable like SaaS

• People-Powered, Tech-Enabled: Trust-first model that grows with families and outperforms bots or platforms alone

• Multiple Growth Channels: D2C, B2B, referral partners, and marketplace expansion

2. For Care Professionals

Positioning: Meaningful work, flexibility, tools, fair pay, professional dignity

One-Liner:

KinzyCare lets licensed care professionals deliver real support — with structure, dignity, and tools that make your work easier and more impactful.

About:

KinzyCare is a care delivery platform that empowers licensed professionals — like social workers, grief counselors, elder mediators, and care coordinators — to guide families through aging and crisis with compassion and clarity. Our structured care packages, HIPAA-compliant tools, and emotional-first model give you everything you need to show up for families — without burnout.

Key Value Props:

• You Lead the Care: All services are delivered by licensed professionals — not bots

• Structured, Scalable Work: Repeatable scripts, forms, and tools = less admin, more care

• Flexible, Remote, Ethical: Work from anywhere, under your own license, with built-in compliance and support

• Fair Pay: $60/hr with opportunity for async revenue and future platform perks

• Mission-Driven: Join a movement to humanize care and change how families experience aging and loss

3. For Employer / Enterprise Partners

Positioning: Workforce wellbeing, retention, care burden relief, scalable employee benefit

One-Liner:

KinzyCare supports your employees through caregiving — with licensed experts, real plans, and emotional relief they can’t get anywhere else.

About:

KinzyCare is a coaching and care coordination platform designed for working caregivers. Whether it’s a dementia diagnosis, parent hospitalization, or end-of-life planning, we help your employees navigate the most stressful chapters of life — with step-by-step support from licensed care professionals. Our solution boosts retention, reduces absenteeism, and meets the moment for today’s aging workforce.

Key Value Props:

• Real Impact, Real Experts: Support from licensed social workers, elder coaches, and grief counselors

• Workforce Resilience: Employees facing care crises stay supported, focused, and retained

• HIPAA-Compliant and Turnkey: Secure, professional-grade infrastructure that’s plug-and-play

• Customizable Benefit Tiers: From crisis navigation to long-term aging support

• Trusted, Human-Centered: High satisfaction from families who finally feel guided and seen